Saturday, 1 November 2014

Less Nectar at Sainsburys

Sainsburys recently came under fire for reducing the amount of Nectar points they give to shoppers.

Currently, you get 2 Nectar points for every pound spent.  From next year, it will be 1 point for every pound.

More puzzling is the decision to stop giving Nectar points to customers who bring their own bags.  I thought we were supposed to use less bags, so save on landfill etc.

Whilst many people take their own bags when shopping as a matter of course (we try to remember, although not always successfully), I'm sure that the incentive of Nectar points has encouraged many a shopper to bring their own bags where previously they may not have.

Once again, a major supermarket misjudges the public mood - I'd have thought that given the loss of trade discount stores such as Aldi & Lidl, they would be using any incentive possible to get their customers back.

Apparently not.

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